Corporate Clothing and Branded Products
KTF Africa has partnered with the largest supplier of branded promotional products in the southern hemisphere across six African countries. There is definitely nothing you might need that we cannot supply. Through this size and scope ith has allowed us the growth into specific markets like Zambia, Zimbabwe, Botswana and Namibia. Look through our company catalogue where you can get everything from golf shirts, trousers, jackets, branded aprones to corporate gifts. Purchase directly from our online store www.ktfafrica.com Take a look at our company catalogue to learn more about our product range
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.
The ways in which corporate brands and other brands interact is known as the corporate brand architecture.
The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation.
Corporate branding affects multiple stakeholders (e.g. employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions. It also facilitates new product development because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position of a brand with an individual identity, and may conceal different products’ unique characteristics.
Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple
touchpoints . These touchpoints include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services.