Best Corporate Gifts
In addition to their traditional use around holiday seasons, the best corporate gifts have many other applications in business, and should be considered in each particular scenario. Its not enough to give gifts at year end to employees, you need the best corporate gifts for your key staff in order to create an environment of appreciation.
Employee recognition. Many companies don’t use incentives with certain categories of employees for fear of igniting harmful competition within their ranks or because they’re unable to single out an individual’s incremental performance in a clearly measurable way. Instead, companies often give managers a discretionary budget that may be spent on the best corporate gifts to recognize employees for exceptional behavior. Actions worthy of special recognition include going “above and beyond” to please a customer, putting in long hours to complete a project on time, making a cost-saving or productivity-enhancing suggestion, or completing a big sale. Some executives would argue that such actions are expected as part of an employee’s job and should be rewarded at performance-review time. Yet, the evidence suggests that carefully timed and appropriate gifts not only make people feel appreciated for their performance, they also increase the chances people will feel good about going the extra mile in the future. When giving the best corporate gifts for special performance, make sure the gift is appropriate to the employee receiving it and the presentation is made in a personal and, if possible, public forum. The recipient and his or her colleagues must know why the gift is being presented. Publicity in the company newsletter, or even an announcement in the lunchroom, ensures that people know the types of behaviors the organization wants to promote. The best corporate gifts are also typically awarded to employees for years of service.
Customers. With today’s increased emphasis on corporate ethics, you need to scrutinize not only the gift and the recipients, but the nature of the presentation. After you’ve determined which clients can accept the best corporate gifts you have to offer, think carefully about the gifts and how it’s going to be given. If you ship gifts to recipients, you miss an invaluable opportunity to reinforce the relationship between your employees and your customers. The best corporate gifts have the most impact when presented personally by the people who have direct contact with buyers. Imagine the surprise when your customer gets a gift from their customer service representative!
Consumers. Merchandise or non-cash awards given to consumers usually fall under the category of premiums or awards associated with sweepstakes and games. The idea is to spur behavior by making an offer. In contrast, the best corporate gifts reward consumers after the fact, and the aim is to surprise the customer and build long-term loyalty. Thus, the key to using consumer gifts is to have a specific strategy and target customers whose volume you can track over time. Example: A supermarket chain wants to increase usage of its preferred-customer card so it can track its customers’ purchase patterns more precisely. It has offered incentives to get people to sign up and use the card, but usage has begun to trail off. As part of its effort to keep up interest in the card, the supermarket sends out a surprise gift with a thank-you letter from the president to all shoppers who have used the card to purchase more than R5000 in groceries in a given month.
Vendors. During the heyday of the total-quality craze in the 1980s, companies recognized the importance of building close relationships with suppliers. The trend continues today, as manufacturers and retailers alike depend upon just-in-time deliveries and companies of all types demand the best service for the lowest price. Despite these concerns, surveys generally show that vendors are among the least likely businesspeople to receive gifts. If your company depends on excellent service from a few vendors, you may be surprised by the long-term impact of sending a few gifts – not only to your customer service representative, but, if possible, to the people who do the work.
The media. Most daily newspapers and many consumer magazines have strict policies about giving their best corporate gifts to editors and reporters, but they’re often overlooked if the gift is simple, tasteful and appropriately timed so it doesn’t look like a bribe. A very small, imaginative corporate gift sent with a press release will increase the chances of your message being read, and that could translate into wider coverage. Be wary of sending gifts to consumer journalists whom you or your public relations people do not know personally. The best corporate gifts could backfire by creating the wrong impression.
Government officials. Many businesses depend upon good working relations with government regulatory bodies or town officials. When regulatory officials or politicians are involved, proceed with caution! However, when it’s a question of municipal workers who perform services such as trash pickup for your business, the best corporate gifts are often simple, useful and required for their work.
If you are looking for the best corporate gifts in Johannesburg, call us at KTF Africa, where we stock the finest and best quality gifts for year end functions, corporate parties, and sporting events.